{
  "$schema": "https://pricemyai.com/schema/tool-v1.json",
  "cite": {
    "apa": "PriceMyAI. (2026). Luma (Dream Machine) pricing (verified 2026-06-11). Retrieved from https://pricemyai.com/pricing/luma/",
    "bibtex": "@misc{pricemyai_luma_2026,\n  author = {{PriceMyAI}},\n  title = {Luma (Dream Machine) pricing (verified 2026-06-11)},\n  year = {2026},\n  url = {https://pricemyai.com/pricing/luma/}\n}",
    "plain": "Luma (Dream Machine) pricing, verified 2026-06-11. PriceMyAI, https://pricemyai.com/pricing/luma/"
  },
  "license": "CC BY 4.0 — free to use with attribution to pricemyai.com",
  "tool": {
    "slug": "luma",
    "name": "Luma (Dream Machine)",
    "category": "ai-video",
    "url": "https://lumalabs.ai",
    "pricingUrl": "https://lumalabs.ai/dream-machine/pricing",
    "verified": "2026-06-11",
    "source": "official",
    "discontinued": null,
    "fromPriceMonthlyUsd": 25,
    "plans": [
      {
        "name": "Plus",
        "priceMonthly": 30,
        "priceAnnualPerMo": 25,
        "credits": "Credit-based per generation",
        "features": [
          "Luma + third-party image & video models",
          "Guest collaborators",
          "Commercial use"
        ]
      },
      {
        "name": "Pro",
        "priceMonthly": 90,
        "priceAnnualPerMo": 75,
        "credits": "4x usage with Luma Agents",
        "features": [
          "Everything in Plus"
        ]
      },
      {
        "name": "Ultra",
        "priceMonthly": 300,
        "priceAnnualPerMo": 250,
        "credits": "15x usage with Luma Agents",
        "features": [
          "Everything in Pro"
        ]
      }
    ],
    "freeTier": "Limited free usage in app (not listed on official pricing page)",
    "unitCost": null,
    "bestFor": "Teams that want one subscription covering multiple AI models (Luma + third-party) with agent workflows.",
    "watchOut": "Third-party comparison sites list outdated Luma prices — current entry is $30/mo, not $23.99.",
    "notes": "Annual billing saves ~17-20%.",
    "quality": {
      "g2Score": null,
      "g2Reviews": null,
      "sources": [],
      "benchmark": null,
      "edge": "One subscription covers Luma plus third-party models — useful if you switch models often",
      "caveat": "Trustpilot reviewers report slow support responses and subscription-management friction"
    }
  },
  "history": [
    {
      "date": "2026-06-11",
      "type": "snapshot",
      "status": "CONFIRMED",
      "plans": [
        {
          "name": "Plus",
          "monthly": 30,
          "annualPerMo": 25
        },
        {
          "name": "Pro",
          "monthly": 90,
          "annualPerMo": 75
        },
        {
          "name": "Ultra",
          "monthly": 300,
          "annualPerMo": 250
        }
      ]
    },
    {
      "date": "2026-06-10",
      "type": "stale-data",
      "title": "Luma Dream Machine: popular listicles are 20%+ off",
      "body": "Multiple comparison sites still list Luma plans at $23.99/$59.99/$149.99. The official pricing page currently shows Plus $30, Pro $90, Ultra $300 (monthly billing). If you budgeted from a listicle, you're underestimating by 20%+.",
      "link": "/changes/"
    }
  ],
  "retrieved": "2026-06-13"
}